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Academic Journal

Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products.

Subjects: ADVERTISING; NEW product development; CONSUMERS

  • Source: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p271-289, 19p

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Academic Journal

University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers.

Subjects: CONSUMER attitudes; ACADEMIC-industrial collaboration; NEW product development

  • Source: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p1-20, 20p

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Academic Journal

Bringing Innovation to Fruition: Insights From New Trademarks.

Subjects: TRADEMARKS; NEW product development; INNOVATIONS in business

  • Source: Journal of Financial & Quantitative Analysis; Mar2024, Vol. 59 Issue 2, p474-520, 47p

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Periodical

Bring Human Values to AI.

Subjects: ARTIFICIAL intelligence; NEW product development; GENERATIVE pre-trained transformersOPENAI Inc.

  • Source: Harvard Business Review; Mar/Apr2024, Vol. 102 Issue 2, p60-68, 9p, 3 Color Photographs

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Academic Journal

Graph-enabled cognitive digital twins for causal inference in maintenance processes.

Subjects: DIGITAL twins; CAUSAL inference; KNOWLEDGE graphsLOUVAIN (Belgium)

  • Source: International Journal of Production Research; Jul2024, Vol. 62 Issue 13, p4717-4734, 18p

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Academic Journal

Hope and Grit: How Human-Centered Product Design Enhanced Student Mental Health.

Subjects: PRODUCT design; MENTAL health of students; MENTAL health

  • Source: California Management Review; Feb2024, Vol. 66 Issue 2, p108-120, 13p

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Academic Journal

Exploration, exploitation, and mode of market entry: acquisition versus internal development by Amazon and Alphabet.

Subjects: MARKET entry; NEW product development

  • Source: Industrial & Corporate Change; Feb2024, Vol. 33 Issue 1, p253-267, 15p

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Academic Journal

Coherence within and across Categories: The Dynamic Viability of Product Categories on Kickstarter.

Subjects: COMMERCIAL products; PRODUCT lines; PRODUCT mixesKICKSTARTER PBC

  • Source: Academy of Management Journal; Feb2024, Vol. 67 Issue 1, p61-91, 31p

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Academic Journal

Proprietary Knowledge Protection and Product Market Performance.

Subjects: INTELLECTUAL property; NEW business enterprises; ECONOMIC competition

  • Source: Journal of Financial & Quantitative Analysis; Dec2023, Vol. 58 Issue 8, p3521-3546, 26p

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Academic Journal

How does human resource management balance exploration and exploitation? The differential effects of intellectual capital‐enhancing HR practices on ambidexterity and firm innovation.

Subjects: HEALTH care industry; CONFIDENCE intervals; MANUFACTURING industriesIRAN

  • Source: Human Resource Management; Nov2023, Vol. 62 Issue 6, p933-952, 20p

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  • 1-10 of  66,105 results for ""NEW product development""